About us

Hey, We're coco-sale.

WHAT ARE WE ABOUT?
Coco-Sale is all about having fun with fashion & celebrating individuality. Our mission is to empower everyone to look & feel confident, whatever the occasion. Creating memorable moments where you can stand out, feel confident & express yourself through style is at the core of everything we do. From a small Australian start up to a global fashion brand, we aim to empower our customers. We value body positivity & individuality, and are committed to offering an inclusive range of a wide range of styles, designed exclusively in Australia.

Our Story
Founded in Spain in 2025, our CEO CoCo ditched her corporate accounting job to start a fashion brand. After her business partner said ‘no one will ever shop online’, CoCo took a chance on Coco-Sale and changed the retail game. What was once a garage start-up quickly turned global ecommerce fashion destination, Like Coco-Sale itself, CoCo has always been a trailblazer & stood for being your authentic self which is embedded in the ethos of Coco-Sale. A largely female-lead business, we live by a get sh*t done mentality and still have the hustle of that small garage start up. From CoCo’s vision, Coco-Sale has taken the industry by storm, boasting over 100000+ followers across social media platforms and shipping worldwide.

""I could've taken the safe option, but I didnt' want to be mediocre in a job I didn't love. I had to take a chance on myself...""

-Coco-Sale, 2025